What is coaching? And what is it not?

Leadership and Career Coaching, rooted in positive psychology focusing on strengths

According to the International Coaching Federation (ICF), Coaching is "partnering with clients in a thought-provoking and creative process that inspires them to maximize their personal and professional potential".

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An experienced, certified professional coach will help you take a journey of self-discovery to enhance your individual strengths, advance your strategic thinking skills, evolve your leadership style, develop your communications skills, and grow your professional presence. Insights and realisations derived from structured coaching conversations, in a safe, confidential space, lead to both personal and professional growth.

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Coaching is not consultancy.  A consultant uses their specialised knowledge to assess a situation and make specific recommendations. They give clients solutions to their problems. Coaches enable clients to create their own solutions.  This empowers and creates lasting change. Coaches use their expertise to help you assess and change behaviours and habits to achieve your goals.

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Coaching is not training or teaching.  Teachers and trainers have knowledge and information that they pass along to their students or clients. Coaches ask powerful questions to support their clients' own realisations, insights and learning.

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Coaching is not mentorship.  A mentor’s expertise and experience outweigh that of their mentee. It is not a relationship between equals. Coaches are experts in coaching. Coaching experience in “your industry” is actually not relevant.  The coach is coaching the person, not the situation.

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Coaching is not therapy.  Therapy diagnoses, heals, addresses trauma, and deals with personal psychology. Coaches work with clients who are capable of moving forward without needing intervention for healing past trauma.  Clients are healthy, whole, and able to manage their own well-being throughout a rigorous process of self-assessment and change.

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Ready to find out more?

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