Frequently Asked Questions

What is coaching?

The International Coaching Federation defines coaching as "partnering with clients in a thought-provoking and creative process that inspires them to maximize their personal and professional potential."
Coaching honours the client as the expert in their life and work and believes that every client is creative, resourceful, and whole.

What does a coach do?

The coach’s responsibility is to:

• Discover, clarify, and align with what the client wants to achieve;

• Encourage client self-discovery;

• Elicit client-generated solutions and strategies; and

• Hold the client responsible and accountable.

Coaches are trained to listen, to observe and to customize their approach to individual client needs. They seek to elicit solutions and strategies from the client; they believe the client is naturally creative and resourceful. The coach’s job is to provide support to enhance the skills, resources, and creativity that the client already has.

What does a coach do?

The coach’s responsibility is to:

• Discover, clarify, and align with what the client wants to achieve;

• Encourage client self-discovery;

• Elicit client-generated solutions and strategies; and

• Hold the client responsible and accountable.

Coaches are trained to listen, to observe and to customize their approach to individual client needs. They seek to elicit solutions and strategies from the client; they believe the client is naturally creative and resourceful. The coach’s job is to provide support to enhance the skills, resources, and creativity that the client already has.